Humans require three things in order to survive: food, water, and shelter. Of those three shelter is perhaps the most underrated, but in reality without shelter from the harsh elements, humans can only survive for about three hours. As residents of a developed country food, water, and shelter are not our chief concerns, but for those living in developing nations or refugees fleeing persecution, finding shelter each night is a daily struggle that could leave them exposed. Yet shelter is not as simple as finding a roof to sleep under. In our developed world, our houses are a combination of comfort, permanence, and wealth. Effective shelters require a structure and most importantly insulation. Insulation from the extreme temperatures of our harsh planet is a luxury, with 80% of humanity living on less that $10 a day.

Hence the rationale behind our creation was imagined. As ecologically sympathetic global citizens we made it our mission to create environmentally friendly, fully recyclable, insulation requiring little manufacturing and minimal skills to create. From this beautiful vision our concept Incellulator© was born. Using cellulose, the most abundant and renewable resource on our planet, in the form of recycled newspaper and cardboard we have made a simple and exquisite solution to the world insulation problem.

Using 21st century techniques, and technology at the cutting edge of instantaneous collaboration. Our head of design Henry Irvine led a dedicated team of engineers creating the revolutionary concept and design. Working with our Chief Financial Officer and Head of Manufacturing David Perri, the design team was able to source newspaper and cardboard solely from waste sources. Under the sage leadership of Thomas Crawford, our Chairman of the Company Board, and Henry Mellor, Chief Executive Officer of Vision Industries, the project has grown from its founding four members to four employees.

Using what little we have, we are making the world a better place at Vision Industries. Incellulator© is the cost effective, insulating solution of the future. It’s versatility makes it applicable to all facets of modern construction. The implications of this patented technology will be far reaching, with the potential to lift millions out of discomfort.

In a specially prepared packet below, you as investors and philanthropists will have the opportunity to see behind the scenes at Vision Industries and, observe manufacturing and testing of our prototype model #1, code-named Geneva.


The Science

  • Insulation works to keep the heat inside the building when it is cold outside, and to keep the building cool when it is warm outside.
  • Good insulators are materials that do not conduct heat well. (eg, metals would not be considered as conductors as they allow heat to pass through relatively easily.)
  • Air does not conduct heat well, so it can serve as a good insulator. This is why for our insulation, we choose to have small air pockets in addition to the thick lining of the newspaper.

“Design is not just what it looks like and feels like. Design is how it works.”

Steve Jobs

Designing Method

Stage 1: The initial stage of the designing process began with the conceptual sketches that entailed what the design aimed to achieve. This included the method of construction as well as the specific added features. This was a rough idea to begin the project, not to be taken as a final design plan. The image to the right shows the application of a flap mechanism and of course, the insulation. As well as the possible addition of strings on each corner of the box to be attached to weights and thus weigh the box down. This would counter the effects of a windy night, however, this is only if the box were to be utilized in this fashion, rather than purely as a cheap, recyclable, yet effective method of insulation.


Stage 2 : The second stage of the designing process was to create a prototype of the insulation apparatus. First two identical sized pieces of cardboard were shaped to serve as the exteriors of the prototype. An assemblage of newspaper was next cut out to an identical size, create an insulating interior with a width of 20mm. The next step of the prototype process was to create aeration throughout the interior as this is considered the most effective method of insulation. To do this, a grid comprised of 40mm by 40mm squares was created to be placed within the insulatory newspaper. To assemble the unique pieces into the final prototype, a drill was used to create holes in which string tightened the design together. Strings were used to make the recyclable feature a certainty. This insulation prototype primarily served as a test of strength for the construction.


Stage 3: Next, the third stage of the design process consisted of strengthening and customizing the box on which the insulatory mechanism and ventilation apparatus would be implemented. This was required as a product with a weak foundation serves little profit. It also made attaching the insulation a less wearing task. To do this, the box was first shaped to our needs (five sides, the bottom face being the sixth, missing face), it was then strengthened by drilling holes on either side of polar flaps in which a sting would stitch them together, thus tightening and strengthening the foundation of the box. This process was also implemented to the corners of the box to further increase its strength. All together, eight stitches took place in the process increases the solidity of the box.


Stage 4: In the fourth stage of the design the ventilation apparatus was implemented into the design. It was done by cutting two parallel lines on one of the faces to create a loose, rectangular flap. Then, a string was attached to lower side of the flap as well as on the side and top of the box so that it can be locked into a closed or open position. This was done to create the temperature within the box adjustable.

Stage 5: For the final process of the designing method, the insulator mechanism (seen in the prototype phase) was simply attached to all sides of the model. This was done by drilling holes through each of the faces in a manner that would allow a stitching effect with string to connect them securely. This created the complete insulating effect required for the box to retain heat.


Testing and Results

1- A thermometer was used to measure the starting temperature of the environment inside the box.

2- A heat source was placed (microscope lamp) inside the cardboard prototype in order to model the sun’s heat.

3- Under the cardboard prototype, a thermometer was used to measure the temperature inside the box.

4- A timer was then used to measure the time taken for the heat to escape the box and return to standard temperature.


Results :

The box was extremely successful in retaining heat. The cardboard housing prototype fell from 35.5°C to 26.5°C  in 1 hour and 30 minutes. The final temperature of 26.5°C was well above the temperature of the room surrounding the box, which was 23°C. These results indicate that even after being left to cool for 1.5 hours, the insulation was effective enough to still retain significant proportion of its initial heat.

Time (Minutes)

Temperature (ºC) (±0.5) Ave